WWAARC & GSS Design – Scope of Services

GSS Design Services & Pricing Schedule for Services

Below are some of the service we supply for WWAARC and pricing. The pricing is based off of Google searches of local area rates. Most rates based on project size as well as the providers experience. Because of COVID we have gone back 18 months to get a more realistic overview of the typical work load. Although GSS Design should be considered in the top percentile of most the categories listed below for purpose most rates are adjusted to the average rates for service. This is true especially for video rates which we have been reduced and converted to an hourly rate. The services below do not cover all work done but is a fair representation.

Recent and On Going Projects

Websites: Total $19,700

WWAARC Website – (30+ page website) $6000 – website / $3000 for Updating | $300/month maintenance $3900/year

• Custom Built Online Application For HR
  
• Build Capital Campaign – Implemented and Manage Job Board Listing Page/Plug-in
  
• Maintenance – Weekly | Biweekly | Monthly Updating WordPress Software, Avada Software & Plug-ins Site and Database Back-ups
• As Needed – Content changes.
• Average Overhaul – of Website is 3 years
• Examples: News, Event Information, Photo Galleries, COVID-19 Information Revamp of site, an average overhaul to a website happens every 3 years

Janitorial Support Website – (7 page website) $3000– website | $300/month maintenance $3900/year

• Design, Production of New Website – Cost of Hosting, URLs, licenses and Plug-in fees.
  
• Maintenance – Weekly | Biweekly | Monthly Updating WordPress Software, Avada Software & Plug-ins Site and Database Back-ups
• As Needed – Content changes.

Krumkill Cafe Website – (10 page website) $3500- website | $300/month maintenance $3900/year

• Market to the local community – and for when Krumkill expands
  
• Design, Production of New Website – Cost of Hosting, URLs, licenses and Plug-in fees.
  
• Maintenance – Weekly | Biweekly | Monthly Updating WordPress Software, Avada Software & Plug-ins Site and Database Back-ups
• As Needed – Content changes.

Crossroads Website – (7 page website down to 1 page) $100/month maintenance $1200/year

• Small Site Still Live for Sale of Storage Services
• Design, Production of New Website – Cost of Hosting, URLs, licenses and Plug-in fees.
• Maintenance – Weekly | Biweekly | Monthly Updating WordPress Software, Avada Software & Plug-ins Site and Database Back-ups
• As Needed – Content changes.

Design: Total $10,230

WWAARC

• Photography for Ads & Website
• Video Product
• Creation of Custom Online Application
• Logo Creation
• Postcard Advertisement
• Brochure & Folder Design
• Letterhead Creation
• Email Support Graphics
• Facebook Cover & Posts Design
• Creating Custom Ads for Human Resources (Multiple Monthly Ads)
• Graphic Design for Golf Tournament (recurring)
• Apparel Design & Flyer
• Referral Card Design
• Membership Ads & Flyer
  
• Re-branding Agency
  

Krumkill Cafe

• Kitchen Photography for Ads & Website
• Food Product Photography
• Creation of an Online store with Product & Cart Features
• Logo Creation
• Postcard Advertisement
• Brochure & Folder Design
• Letterhead Creation
• Facebook Cover & Posts Design
• Based Off Work Done for Crossroads Total Extra Charges $3410
  

Janitorial Support

• Photography for Ads & Website
• Service Photography
• Logo Creation
• Postcard Advertisement
• Brochure & Folder Design
• Letterhead Creation
• Facebook Cover & Posts Design
• Based Off Work Done for Crossroads Total Extra Charges $3410
  

Crossroads

• Warehouse Photography for Ads & Website – Art Direction 1hr $150 | Photography 4hrs $300 | Total $450
• Wine Crate Product Photography – Photography 2hrs $150 | Total $150
• Creation of an Online store with Product & Cart Features
• Logo Creation – Art Direction 3hrs $450 | Graphic Design 12hrs $900 | Total $1350
• Postcard Advertisement Graphic Design 2.5hrs $185 | Total $185
• Brochure & Folder Design Graphic Design 12hrs $900 | Total $900
• Letterhead Creation Graphic Design 2hrs $150 | Total $150
• Facebook Cover & Posts Design Graphic Design 3hrs $225 | Total $225
• Website Maintenance
• Total Extra Charges $3410

Video: Total $24,225

• Residential Parade Videos
  (One for Albany, One for Warren and One for Washington)
  Graphic Design 3hrs $225 | Video Editing 2.25 minutes $2250 | Total $2475
• Video & Advertisement Aimed at New Hires & Recruitment – 2 Videos – Art Direct 1hr $150 | Videography 5hrs $1000 | Video Editing 6hrs $600 | Total $1.750
• Referral Bonus Videos
• Youtube Channel
  
• Facebook
• Instagram
• Tik Tok
• Photo and Video Storage – Annual Fee –$500
  
• Live Broadcast of Annual Meeting – Podcast of Annual Meeting 2 cameras
  Videography 4.5 hrs $900 | Live Editing 1.5 hrs $150 | Equipment $2000 | Total $3050
• Lip Sync “we are family” Video – Videography 16hrs $3200.- Video Editing 4.5 minutes $9,000 Book Rate 12 hrs @$200 $2400 | Total $11,400 / $5,500
• Quarterly Awards Videos
  Video Editing 1.5 minutes Total $1500/quartly 4 = $6,000
  
• Relph Insurance Video
  Videography 2hrs $450 | Video Editing 31 minutes $30,000 Book Rate 10 hrs @$200 $2000 | Total $2450
• Employee Rights Law Video (1 hour 15 minute video)
  Videography 2.5hrs $500 | Video Editing 1hr 15 minutes $60,250 Book Rate 10 hrs @$200 $2000 | Total $2500

Event Support: Total $5,125

• Golf Outing
  Save The Dates, Invitations, Envelopes, Flyers, Programs, Golf Video, Hole Signs, Photo booth & Photography
  Graphic Design 8hrs $600 | Video Editing 6.5hrs $650 | Photography 4.5hrs $675 | Total $1,250
• WWAARC Agency Picnic’s (yearly)
  Photo booth & Photography
  Photography 4.5hrs $675 | Total $675
  
• Fall Fest
  Logo, T-Shirt, Photo booth & Photography
  Graphic Design 4hrs $300 | Photography 4.5hrs $675 | Total $1,925
  
• Vendor Fair
  Graphics and Advertising
  Graphic Design 5hrs $375 | Total $375
  
• The Event 2019 Graphics
  Save The Dates, Invitations, Flyers & Programs, and Website Content
  Graphic & Digital Design 12hrs $900 | Total $900
  

GSS design was always behind the scenes assisting with any projects dealing with social media COVID-19 fund raising recruitment retention and human resources.

Digital: Total $23,800

New focus on Social Media as a low cost way of getting out WWAARC messaging

Keys To Social Media

• Regular and constant content once or twice a week, with branded video content being the most effective and branded photos being second. Messaging content can be used cross platform for Youtube, Facebook, Instagram and Tik Tok but each platform has it’s own format specs meaning four layouts for each post.

Social Media Campaigns:
The below is cost of managing message, posting and simple photo and messaging.

• Membership Drive – (2 – 4 post of content/month: banners ads and/or videos in 2-3 formats) – 4 month focused campaign
• Job Recruitment – (2 – 4 post of content a month banners ads and/or videos in 2-3 formats) – 6 month focused campaign
• Janitorial – (2 – 4 post of content a month banners ads and/or videos in 2-3 formats) – 3 month focused campaign
• Krumkill Cafe Market – (2 – 4 post of content a month banners ads and/or videos in 2-3 formats) – 3 month focused campaign
• Cost to Manage the Campaigns $5500/month for 12 month Total $66000
• Work Distribution – 2/3 of the Social Media would be handled in-house 1/3 by GSS Design $22,000

Work involved in a Digital Campaign Creation:

• Banner Ads – Art Direction (2hrs $300 ) Graphic Design (4hrs $300 ) Digital Animation (2.5hrs $112 ) Digital Formatting (2hrs $100 ) Total $812/campaign ad
• Video Ad 15 – 30 seconds – Art Direction (3hrs $200 ) Graphic Design (3hrs $150 ) Videography (4hrs $800 ) Video Editing ($3hrs $300 ) Video Formatting (3hrs $300 ). Total $1,450/ad
• Each Month for a Campaign – 4 posts to consist of in-house photo post with content $0 | 1 Post ad $812 | 1 Video post $1,450
• All 4 Campaign Ads Combined – 16 months of posts – Total $15,400

Note: This is a place where GSS Design’s savings should be applied as a small budget for promoting. There are many low cost ways to promote, such as video ads on Youtube “B Roll” on TV streaming.

• Facebook Basic Non-Campaign Cover & Posts Design – 4 Covers 12 Post s- Graphic Design – 16hrs/yr $1200
• Youtube Basic Non-Campaign Cover & Posts Design – 4 Covers 12 Posts – 16hrs/yr $1200
• Instagram Basic Non-Campaign Cover & Posts Design – 4 Covers 12 Posts – 16hrs/yr $1200
• Tik Tok Membership Drive | Job Recruitment – Video Editing and Branding – 2/month for each campaign 24 videos Total 48 Videos – Video Editing 48hrs/yr $4800

Projected Total with New Social Media Program $83,080

Projected Total without New Social Media Program $59,280

GSS Design has supported WWAARC with graphic services since 2009, the first two years were on a volunteer basis. Due to the the increased work load caused by the expansion of WWARC to WWAARC, GSS Design was put on retainer. The retainer was based on the 2011 design agency average cost for the services needed $60,000. GSS Design agreed to do 50% of the work $30,000 on a volunteer basis, as well as, offering to cover the costs for most collateral expense like web hosting, website plug-ins, website security system, travel expenses, Istock imagery…

One example was this years annual meeting, $2,000 (6% of retainer) was spent for pod casting equipment due to COVID.

It was GSS Designs intent to give WWAARC, what is now called a “remote” in-house graphics department that would provide all WWAARC’s graphic needs at a Professional level, in a timely manner and at a fraction of the cost, and are in daily contact with Kaitlin and Ricky.

Do to the recent financial conditions, GSS Design would like to offer a temporary 20% or $500 cut to the retainer for as long as WWAARC sees fit.

GSS Design Total for Next Year
With or Without New Social Media Program $24,000

SAMPLES

This video was made to show the year in review for WWAARC Foundation.